LENOX, a leading manufacturer of premium power tool accessories,
torches, solder and band saw blades, today announces the kick-off of the
LENOX Extra Mile Heroes Program. NASCAR driver Jeff Burton and LENOX are
conducting a search for users and suppliers of industrial tools who go
the extra mile. The winner of the LENOX Extra Mile Heroes Program could
receive up to $1 million to split with their charity of choice.
In recognition of the LENOX Extra Mile Heroes, the New Hampshire Motor
Speedway (NHMS) NASCAR Sprint Cup race has added a lap; making it the
LENOX Industrial Tools 301. For the first time in NASCAR history, the
length of the Sprint Cup race will be 301 laps to honor the efforts of
these heroes.
“I am proud to be part of the LENOX team and the efforts they are making
to recognize the heroes among us,” said Richard Childress Racing’s Jeff
Burton, driver of the No. 31 LENOX Chevrolet. “The donation to the
winner’s charity of choice is definitely going the extra mile for their
customers.”
“We know there are heroes out there and the LENOX Extra Mile Heroes
Program is a great way to spotlight those who exemplify the spirit of
going the extra mile,” said Rich Mathews, vice president of marketing
for LENOX. “Its also important for us to have this program driven by our
customers – the stories they submit and vote for will ultimately
determine our hero.”
To Nominate:
To enter go to www.lenoxhero.com and submit the story of the hero in
your life and why you think they should be the LENOX Extra Mile Hero.
LENOX wants to know how the nominee has gone the extra mile for an
individual or group and how their actions represent quality and
integrity among users and suppliers of industrial tools. All entries
must be received on or before November 30, 2008. Nominations will be
reviewed by a panel of judges and ten finalists will be announced in
January 2009. Finalists will each receive a check for $3,100 and to go
the extra mile, LENOX will match that amount for each of the finalist’s
charity of choice. All ten finalists and a guest are also invited to
attend the LENOX Industrial Tools 301 race scheduled for June 28, 2009,
where the grand prize winner will be announced.
To Vote:
Beginning on February 1, 2009, all of the finalists and their stories
will be posted to www.lenoxhero.com. Customers will be asked to vote on
who they think should be named the ultimate LENOX Extra Mile Hero. The
finalist who receives the most votes will not only carry the honor of
being the LENOX Extra Mile Hero, but they also win the Grand Prize of
$31,000 as well as an additional $31,000 to be donated to their charity
of choice. But that’s not all! If Burton wins the LENOX Industrial Tools
301 race scheduled for June 28, 2009, LENOX will increase the grand
prize to $1 million for the winner to split with their charity of choice!
LENOX is the primary sponsor of Burton’s No. 31 Richard Childress Racing
Chevrolet for this year’s LENOX Industrial Tools 301 at New Hampshire
Motor Speedway on June 29th and the Brickyard 400 at Indianapolis on
July 27th. In addition, LENOX will serve as an associate sponsor of
Burton’s No. 31 Chevrolet Impala throughout the rest of the NASCAR
Sprint Cup season.
Complete LENOX Extra Mile Heroes Program details are available at
www.lenoxhero.com. The program is open to users and suppliers of
industrial tools, 21 and over in the United States and Canada and
submission will be accepted February 1, 2008 through November 30, 2008.