EAST LONGMEADOW, Mass. — LENOX® is taking merchandising systems to new
levels of ease-of-use, customization and flexibility with its innovative
LENOX “Wolf Wall” Modular Merchandising System. It is the system’s
simple patent pending design that not only makes it so easy to use but
also extremely versatile. Unique interlocking 12” x 12” modular pieces
fit together effortlessly to build a core wall merchandising program,
enabling dealers and distributors to customize wall layouts to suit
their own needs and maximize the effectiveness of their available wall
space.
The core system consists of only three basic components: the 12” x 12”
durable molded plastic modules with a perforated hole pattern, a 12” x
3” integrated header that slides into position over the top of each
module, and a universal mounting bracket that enables it to work in
either peg board or slat wall. The system is versatile enough to
accommodate virtually any wall obstruction by creating unique
configurations. It can even be hung over the top of doorways or
customized to fit into very small spaces, such as beneath or around
counters. The system utilizes strong branding elements such as a visible
embossed LENOX logo and a bold color contrast to make the distinct
signature LENOX white tools stand out for easy identification by
construction trade professionals.
“Our dealer and distributor partners will love the new LENOX ‘Wolf Wall’
Modular Merchandising System because of how flexible, effective and easy
to use it is,” said Rich Mathews, LENOX vice president of marketing.
“The system was designed with great care to help them be as successful
in effectively and efficiently driving sales and profits by increasing
product turns and movement in their showrooms, many of which have very
limited and confining merchandising space.”
In addition to the core program, LENOX plans to launch a number of
accessory items to convert the system into off-shelf merchandising
solutions next year, including counter displays, counter spinners, and
floor standing spinners.
LENOX “Wolf Wall” Merchandising Systems Available:
• Plumber’s Planogram, 7’ x 4’, 118 SKUs
• Electrical Planogram, 6’ x 4’, 98 SKUs
• 12 individual wall merchandisers, which cover the following product
categories:
o LENOX Gold™ Wood/Metal Reciprocating Saw Blades
o LAZER™/ Demolition Reciprocating Blades
o Bi-Metal Reciprocating Blades
o Jig Saw Blades
o Bi-metal Hole Saws
o Carbide Tipped Hole Saws
o Hole Saw Arbors & Accessories
o Carbide Hole Cutters
o ONE TOOTH® Rough Wood Hole Cutters
o VARI-BIT® Drill Bits
o LEADER® Self-Feed Bits
o Ship Auger Bits
o Portable Band Saw Blades
o Hacksaw Frames & Blades
o PVC/ABS Hand Saws & Blades
o Pipe Wrenches
o Tubing Cutters
o LENOX Gold™ Utility Knives & Bi-metal Blades
o Level
o All-in-One Screwdrivers
o PROTOOL LUBE® Lubricant
o Hand Torches & Pro Hose Air Fuel