EAST LONGMEADOW, Mass. — LENOX is taking customer service
to an exciting level, in a quest to find Official Tool Testers! Seasoned
professionals are being sought to try tools and give feedback.
Evaluations will be used to make new products even better.
“At LENOX, we strive to develop tools and accessories that deliver a
benefit that users can see, feel and measure,” said Rich Mathews, the
company’s vice president of marketing. “I can’t think of a better way to
deliver real value to customers than to incorporate their feedback and
opinions into our product design. Our goal with this Tool Testers
program is to establish a real dialogue with our end user; to learn of
their on-the-job challenges first hand, and capture their wants and
needs so that we can continue to develop premium products that save
money, save time and make work easier.”
LENOX is soliciting Tool Testers through its latest series of hand tools
print ads. Readers are asked to visit a specific URL to fill out a short
registration form. All applicants receive a Tool Tester kit which
includes a t-shirt, a free LENOX Gold™ utility blade and reciprocating
saw blade, and response cards. Tool Testers who fill out and return the
response cards to LENOX have the opportunity to be selected for a host
of special offers and benefits, including additional tools to test such
as pipe wrenches, torches, levels, tubing cutters, and more; coupons;
rebates; treat-a-friend cards; and other benefits.
Selection is based on the applicant’s experience within his or her
trade, knowledge of LENOX® products and testimonial quality.