BOSTON, MA – LENOX Industrial Tools, a leading manufacturer of premium
power tool accessories, hand tools, torches, and band saw blades
announced today it has extended its sponsorship of the LENOX Industrial
Tools 300 at New Hampshire International Speedway.
For years to come, the summer NASCAR Nextel Cup Series race at “The
Magic Mile” will be known as the LENOX Industrial Tools 300. The
announcement was made during a luncheon at the Park Plaza Hotel in
Boston, MA.
After much success with the race entitlement last year, LENOX, based in
East Longmeadow, MA (just 150 miles from New Hampshire International
Speedway), decided to join the track with a long-term partnership.
“Last year’s race was our first and the response of the sponsorship was
beyond our expectations,” said Bill Burke, LENOX president. “It provided
the LENOX brand with a great opportunity to reach out to a loyal
audience in our own backyard. Our partnership will allow customers to
continue to learn about the strength, innovation, speed and extreme
performance of LENOX products. We are committed to the sport of auto
racing and sharing its power with our employees, customers, and
distributors.”
“We’re glad to have LENOX join the New Hampshire International Speedway
family,” said track President Gary Bahre. “We can’t tell you how much it
means to us to have a world class, local New England-based company like
LENOX to utilize our facility, our fans and the sport of NASCAR to
educate the public on their industry-leading products.”
In addition to the race entitlement, LENOX will also have another
presence. Jeff Burton, the track’s all-time winningest driver, will
drive a special white and blue No. 31 in the event with LENOX Industrial
Tools Chevrolet as his primary sponsor. LENOX is also an associate
sponsor on Burton’s Richard Childress Racing car throughout the 2007
season.
Advance tickets for the LENOX Industrial Tool 300 are on sale now, so
call Speedway Guest Services at 603-783-4931 or visit the track website
at www.nhis.com.
LENOX has an extensive product line including the LENOX Gold™ bi-metal
reciprocating saw blades; LENOX Gold™ bi-metal utility blades and
knives; and LENOX ARMOR Rx®+ bi-metal coated band saw blades for cutting
structurals and tubing, just to mention a few.