EAST LONGMEADOW, Mass. —LENOX®, a leading manufacturer of premium power
tool accessories, hand tools and band saw blades, today announced the
launch of a new LENOX® Bulk Recip Blade Merchandising Program that
allows distributors to aggressively price and individually sell one of
the most high performance, in-demand blades on the market through
impactful countertop or wire rack merchandisers.
The LENOX® Bulk Recip Blade Merchandising Program lets distributors
easily display and sell 10 of the top selling SKUs of LENOX bi-metal
reciprocating saw blades. There are four different types of
merchandisers available: a countertop display that incorporates all 10
SKUs; a smaller 50-pack countertop box that displays 50 pieces of one
SKU; a four-hook wire rack that displays four different SKUs; and a
one-hook wire rack to display multiple pieces of one SKU. Each blade is
marked for convenient individual sale; however, the new 50-pack
merchandiser provides a platform for distributors to offer their
customers a significant volume discount.
“Our new Bulk Recip Merchandising Program provides our distributors
with sales options to more easily convert customers to a premium level
product,” said John Sullivan, senior product manager for Linear Edge
products at LENOX®. “Now, customers who purchase a 50-pack will pay 10
percent less per blade than they would for the standard 25-pack of
blades. This discount, along with the option to buy the blades
individually, has the potential to attract new customers to
high-performance LENOX® blades and to the distributors who sell them.”