BOSTON, MA – LENOX Industrial Tools, a leading manufacturer of premium power tool accessories, hand tools, torches, and band saw blades announced today it has extended its sponsorship of the LENOX Industrial Tools 300 at New Hampshire International Speedway.
For years to come, the summer NASCAR Nextel Cup Series race at “The Magic Mile” will be known as the LENOX Industrial Tools 300. The announcement was made during a luncheon at the Park Plaza Hotel in Boston, MA.
After much success with the race entitlement last year, LENOX, based in East Longmeadow, MA (just 150 miles from New Hampshire International Speedway), decided to join the track with a long-term partnership.
“Last year’s race was our first and the response of the sponsorship was beyond our expectations,” said Bill Burke, LENOX president. “It provided the LENOX brand with a great opportunity to reach out to a loyal audience in our own backyard. Our partnership will allow customers to continue to learn about the strength, innovation, speed and extreme performance of LENOX products. We are committed to the sport of auto racing and sharing its power with our employees, customers, and distributors.”
“We’re glad to have LENOX join the New Hampshire International Speedway family,” said track President Gary Bahre. “We can’t tell you how much it means to us to have a world class, local New England-based company like LENOX to utilize our facility, our fans and the sport of NASCAR to educate the public on their industry-leading products.”
In addition to the race entitlement, LENOX will also have another presence. Jeff Burton, the track’s all-time winningest driver, will drive a special white and blue No. 31 in the event with LENOX Industrial Tools Chevrolet as his primary sponsor. LENOX is also an associate sponsor on Burton’s Richard Childress Racing car throughout the 2007 season.
Advance tickets for the LENOX Industrial Tool 300 are on sale now, so call Speedway Guest Services at 603-783-4931 or visit the track website at www.nhis.com.
LENOX has an extensive product line including the LENOX Gold™ bi-metal reciprocating saw blades; LENOX Gold™ bi-metal utility blades and knives; and LENOX ARMOR Rx®+ bi-metal coated band saw blades for cutting structurals and tubing, just to mention a few.