LENOX, a leading manufacturer of premium power tool accessories, torches, solder and band saw blades, today announces the kick-off of the LENOX Extra Mile Heroes Program. NASCAR driver Jeff Burton and LENOX are conducting a search for users and suppliers of industrial tools who go the extra mile. The winner of the LENOX Extra Mile Heroes Program could receive up to $1 million to split with their charity of choice.
In recognition of the LENOX Extra Mile Heroes, the New Hampshire Motor Speedway (NHMS) NASCAR Sprint Cup race has added a lap; making it the LENOX Industrial Tools 301. For the first time in NASCAR history, the length of the Sprint Cup race will be 301 laps to honor the efforts of these heroes.
“I am proud to be part of the LENOX team and the efforts they are making to recognize the heroes among us,” said Richard Childress Racing’s Jeff Burton, driver of the No. 31 LENOX Chevrolet. “The donation to the winner’s charity of choice is definitely going the extra mile for their customers.”
“We know there are heroes out there and the LENOX Extra Mile Heroes Program is a great way to spotlight those who exemplify the spirit of going the extra mile,” said Rich Mathews, vice president of marketing for LENOX. “Its also important for us to have this program driven by our customers – the stories they submit and vote for will ultimately determine our hero.”
To enter go to www.lenoxhero.com and submit the story of the hero in your life and why you think they should be the LENOX Extra Mile Hero. LENOX wants to know how the nominee has gone the extra mile for an individual or group and how their actions represent quality and integrity among users and suppliers of industrial tools. All entries must be received on or before November 30, 2008. Nominations will be
reviewed by a panel of judges and ten finalists will be announced in January 2009. Finalists will each receive a check for $3,100 and to go the extra mile, LENOX will match that amount for each of the finalist’s charity of choice. All ten finalists and a guest are also invited to attend the LENOX Industrial Tools 301 race scheduled for June 28, 2009, where the grand prize winner will be announced.
Beginning on February 1, 2009, all of the finalists and their stories will be posted to www.lenoxhero.com. Customers will be asked to vote on who they think should be named the ultimate LENOX Extra Mile Hero. The finalist who receives the most votes will not only carry the honor of being the LENOX Extra Mile Hero, but they also win the Grand Prize of $31,000 as well as an additional $31,000 to be donated to their charity of choice. But that’s not all! If Burton wins the LENOX Industrial Tools 301 race scheduled for June 28, 2009, LENOX will increase the grand prize to $1 million for the winner to split with their charity of choice!
LENOX is the primary sponsor of Burton’s No. 31 Richard Childress Racing Chevrolet for this year’s LENOX Industrial Tools 301 at New Hampshire Motor Speedway on June 29th and the Brickyard 400 at Indianapolis on July 27th. In addition, LENOX will serve as an associate sponsor of Burton’s No. 31 Chevrolet Impala throughout the rest of the NASCAR Sprint Cup season.
Complete LENOX Extra Mile Heroes Program details are available at www.lenoxhero.com. The program is open to users and suppliers of industrial tools, 21 and over in the United States and Canada and submission will be accepted February 1, 2008 through November 30, 2008.